Current:Home > ContactTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Infinite Edge Learning
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-24 10:35:29
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (383)
Related
- Grammy nominee Teddy Swims on love, growth and embracing change
- Seychelles declares state of emergency after explosion amid destructive flooding
- A fibrous path 'twixt heart and brain may make you swoon
- Sara Bareilles admits she was 'freaked out' recording 'Waitress' live musical movie
- See you latte: Starbucks plans to cut 30% of its menu
- Why the Albanian opposition is disrupting parliament with flares, makeshift barricades and fires
- New GOP-favored Georgia congressional map nears passage as the end looms for redistricting session
- McDonald's plans to add about 10,000 new stores worldwide by 2027; increase use of AI
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Worried about retirement funds running dry? Here are 3 moves worth making.
Ranking
- Small twin
- Tearful Adele Proves Partner Rich Paul Is Her One and Only
- Arizona man connected to 2022 Australian terrorist attack indicted on threat counts
- A milestone for Notre Dame: 1 year until cathedral reopens to public after devastating fire
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Florida woman sets Tinder date's car on fire over money, report says; both were injured
- Seattle Seahawks coach Pete Carroll responds to Jamal Adams mocking reporter's wife
- With $25 Million and Community Collaboration, Baltimore Is Becoming a Living Climate Lab
Recommendation
McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
NFL Week 14 odds: Moneylines, point spreads, over/under
Europe’s talks on world-leading AI rules paused after 22 hours and will start again Friday
UN chief uses rare power to warn Security Council of impending ‘humanitarian catastrophe’ in Gaza
Small twin
The Race Is On to Make Low-Emissions Steel. Meet One of the Companies Vying for the Lead.
2023 is officially the hottest year ever recorded, and scientists say the temperature will keep rising
Russell Simmons speaks out on 2017 rape, assault allegations: 'The climate was different'